Store in a store?

This short piece of editorial I put together from a phone interview with the store owner of Davo’s Tackle World on the Sunshine Coast, and was published in Queensland Fishing Monthly’s September edition.

 

Davo’s Tackle World Noosa has served its customers well for many years, providing a huge range of quality products to people who are serious about fishing.

Now this famous establishment is stepping it up a gear – they’re opening a store within a store! A Costa Del Mar sunglasses store to be precise. This idea has already been praised down in Victoria, and now it’s made its way up to Queensland!

Davo’s has stocked Costas for around two years now, but they felt the timing was right to open up a specialised and focused display cabinet that will allow potential buyers to cruise through, try them on, and have a chat to someone who can help.

Costa has undergone several big updates and improvements over the last few years, including a frame that is made from recycled fishing nets that looks as stylish as the rest of the range!

Costa have lenses in their range that will suit fresh and saltwater anglers, and they pride themselves on being able to provide a lens and a frame for any fishing situation, and any head shape.

Costa lenses are available in glass and poly-carbonate, and there’s 7 different finishes, including blue mirror, green mirror, grey silver mirror, copper silver, grey, copper and sunrise silver.

In the cabinet there’s currently 106 pairs of Costas, and this is Queensland’s biggest display of Costa sunglasses!

Because of this, the store in a store will allow buyers to find a frame and lens to suit their fishing needs. In the cabinet is just about every frame and lens, and here customers can decide which combination they want, and if they don’t have it, they can order it in. Davo’s has stocked all the most popular combinations, so most anglers will be catered for immediately.

Additionally, there’s also a full range of Costa accessories available, including hats, clothing, sunny savers, cleaning products, and more!

So next time you’re in the market for a new set of sunglasses, be sure to head to the only place in South East Queensland that stocks just a out all the Costa frames and lenses, Davo’s Tackle World Noosa!

Davo’s Tackle Wold is at Shop 6 Noosa Homemaker Centre, Mary St, Noosaville, and you can call them up at (07) 5449 8099 if you have any further questions.

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